This includes a mix of FMCG and D2C brands, as well as local brands tailored to the unique preferences of customers in each city," the company said.
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This meant that each pack of cigarettes accrued a higher minimum amount of tobacco tax in order to discourage manufacturers from selling packs at cheap prices
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While Facebook, Instagram, Twitter and Snapchat have advertising policies rightly prohibiting the promotion of tobacco products, the fact that these policies are not consistently applied to influencer content creates a loophole that is currently allowing rampant marketing of cigarettes, e-cigarettes and heated cigarettes like IQOS to young users on social media, the letter states