The Marketing Manifesto Condition:Very Good The rules How to create

The rules How to create rapport-- even in a crowdHow to transform an acquaintance into a friendWhen to e-mail

The impact of loss aversion and overconfidence on corporate strategies

proud and insecure

and Crowded is classic Thomas L

Nike founder Phil Knight offers a revealing look at the man behind the swoosh

The Marketing Manifesto Condition:Very Good The rules How to createMarketing is key to the health and wealth of organizations and a vital component in business strategy. Despite the fact that it produces three times more value than any other facet of a business, and continual major improvements in its evolution as a profession, marketing and marketers are often undervalued as part of the business and under exploited as a force for profit. It is time marketing and the Marketer became critical. The Marketing Manifesto