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PMC 4688898
A lawsuit from North Carolina Attorney General resulted in a $40 million settlement which also imposed some restrictions on the companys marketing to youth, and one from the Arizona Attorney General resulted in a $14.5 million settlement, which will largely fund anti-addiction programs, but also creates an agreement that the company will not market or sell its products to young people, will implement strict age verification for online sales, and will monitor retailer compliance in the state
Breaking free of this addiction sometimes takes multiple attempts before success
[71] The intention of implementing plain packaging and requiring the use of an unappealing packet colour, and preventing the use of graphical and stylistic elements to differentiate between brands is to reduce the appeal of tobacco products, and to eliminate packaging as a form of promotion or advertising for the product
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