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Strategic Marketing discusses the essential concepts and tools necessary to understand and implement effective marketing strategies
As an interdisciplinary book relating the dynamics of human behavior to operations management
found in disparate places
This timely book offers readers a new framework by which to
Charles Sisson's blank verse translation is remarkable for its
Evaluating Social Programs and Problems recruiting star performers Strategic Marketing discusses the essentialToday's evaluators are being challenged to help design and evaluate social programs intended to prevent and ameliorate complex social problems in a variety of settings, including schools, communities, and not for profit and for profit organizations. Drawing upon the knowledge and experience of world renowned evaluators, the goal of this new book is to provide the most up to date theorizing about how to practice evaluation in the new millennium. It