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Advertising Archive/Courtesy Everett Collection A giant bra was added to this Camel ad in San Francisco by Billboard Liberation Front members who objected to the use of male bodies in ads

Consider the flavors that appeal to your palate, drawing parallels to your favorite foods and beverages

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The following year, Burnett launched the Marlboro Man campaign, a series of ads featuring rugged cowboys and other macho men such as hunters and blue-collar types smoking Marlboros, and by the end of 1955 Marlboro sales had increased more than 3,000 percent

The 499-page regulatory road map has broad implications for public health, the tobacco industry and the nations 40 million smokers