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This is the lowest proportion of current smokers since records began in 2011

The increase is a mix of a standard twice-yearly indexation that matches growth in earnings, alongside the third of three special annual 5% rises

For instance, British American Tobacco (BAT) introduced the Newport Soft Pack, a lower-priced alternative to the standard Newport Box, to cater to price-sensitive consumers, particularly menthol smokers in lower-income areas 1

nearly 45% of new smokers quit after their first puff because they chose a blend that was far too powerful for their palate

Black & Milds use pipe tobacco wrapped in tobacco leaf material, classifying them as cigars