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"Conversely, when brides were familiar with the story of the dress, like with a hand-me-down, they were far more positive about it and treated it more like treasure than a cursed item." Thomas, an expert in fashion and consumer behaviour, said most brides in the study cared about the environment and liked the idea of greener choices, but sustainability rarely shaped their final decision

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Spaghetti straps and dramatic lace trims add sensual detail show off its sultry split with a pair of strappy sandals

Its maxi length flows beautifully with every step, while the gentle v-neckline and short sleeves with elasticised cuffs add a graceful silhouette that's both comfortable and chic

Made of solid pinewood, its classic sleigh design with a mix of straight and curved lines and gender-neutral vibe fits seamlessly into any nursery