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From its stylish launch in 1954 to its modern, sophisticated identity, 555 reflects changing trends, bold marketing strategies, and constant innovation

Introduction to THC THC, or tetrahydrocannabinol, is the main psychoactive ingredient in marijuana that creates the feeling of being high. When you consume cannabis, THC quickly enters your bloodstream and travels throughout your body, including your brain, where it produces its well-known effects

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The subject remained largely taboo until 1954 with the British Doctors Study, and in 1964 United States Surgeon General's report