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Whole Leaf Tobacco How our entire business started - with fresh, natural, whole leaf tobacco for every application

Over the past five decades, there has been a remarkable reduction in smoking in Canada: approximately half of Canadians smoked in 1965, compared to just one in ten in 2020 (Figure 1.1)

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Our approach changes how you think about smoking, helping you understand why you smoke and breaking the mental and physical dependence on nicotine

Regulatory data indicates that average global tobacco excise rates have increased by approximately 23% over the past decade, and this trajectory shows no sign of reversing, providing a durable and self-reinforcing demand driver for duty free cigarette sales globally