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Instagram content While Matoshi says that sales of her strawberry dress have spiked over 1,000% in the weeks since late July, one unusual element of the dresss popularity is the way it has accrued a fandom of young people who have found creative ways to enjoy it without necessarily ever purchasing or wearing it themselves, something she's incredibly humbled by

Fourteen years, 380 embroiderers and an estimated billion and a half stitches: the Red Dress project allows people around the world to tell their stories through embroidery Is this the ultimate antithesis of fast fashion

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The appeal of a cute flowy mini dress lies in its ability to deliver both freedom of movement and a flattering silhouette, making it a natural choice for a variety of occasions